Leading the Way in Technology and Data Innovation to Transform the Fitness Industry

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Digital disruption is now industry-wide; it’s no longer an option. You need a solid strategy to embrace it.

Digital disruption is now industry-wide; it’s no longer an option. You need a solid strategy to embrace it.

Today’s digital innovation is transforming the health and fitness industry, including tracking workouts, running races, fitness on-demand monitoring diets, and more. And that’s just the beginning. We believe digital products and services can revolutionize your health and fitness business. Our value-focused digital and data transformation strategy provides the tools, technology, and resources you need to embrace digital technology so you can transform your health and fitness business into an experience that engages, excites, and moves your audience.

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Our Capabilities to Drive Value Creation
in the Fitness Market

Our Capabilities to Drive Value Creation in the Fitness Market

The online health and fitness market is growing at a tremendous rate, raising digital transformation issues for many companies that operate in this space. Our experts are helping health and fitness companies transform their business model, marketing, sales processes and value propositions using data, technology, and innovation.

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Technology Services and Solutions

Technology Services and Solutions


Value focused digital technology solutions to solve fitness business challenges or helping you reach your fitness business goals fast.

Digital Enablement

Digital solutions to enable health and fitness businesses deliver on-demand, personalized fitness solutions at scale to their members through a combination of technology and a suite of digital applications.

Mobility Solutions

Versatile mobile apps for your fitness business. Keep in touch with members, provide class schedules, manage memberships, track and log sessions, analyze data and achieve more.

Process & Workflow Automation

Efficiently sign up clients, take payments, check-in members, track attendance and business performance reporting. Get tools to manage your business anywhere and anytime.

Technology Implementation Services

We make it easy for you to implement next-generation fitness club management software that streamlines your operations and helps you deliver a unified member experience to grow memberships and improve member retention.

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Data Engineering and Data Science

Data Engineering and Data Science

Next generation outcome-driven data and AI solutions with collaborative intelligence to generate real business value – fast.
Data Strategy

We will evaluate the current state of your fitness business data environment. Then we’ll create a detailed blueprint to capture and analyze data for immediate ROI, and long term strategic value.

Data Capture

Automate end-to-end data acquisition about your members and their activity. That way, you will learn about your members’ habits and needs to serve them better and grow in a hybrid economy.

Data Engineering

With our data first architecture approach, we design and build data pipelines that take data from many disparate sources, transformed and stored into a single place representing the data uniformly as a single source of truth.

Data Science

With the application of statistics, predictive analytics and machine learning, discover correlations in large data sets and make smarter business decisions – assess where you are today and find areas for growth as well as ways to reinvent your industry.

Data Visualization & Analytics

End-to-end data visualization and analytics platform for fitness businesses to track and view the key business metrics: Lifetime Value, Acquisition Cost, Churn Rate, Net Promoters (NPS), Member Loyalty, and much more!


What our clients have to say about us

Working with DXFactor has been an incredible experience. The discovery and onboarding process was seamless, and it truly felt like they took a forward-looking approach to understanding our business from a market integration perspective rather than the typical sales pitch we have become accustomed to hearing. We are looking forward to the development process and going to market with a true partner by our side.

– Ben Anenson
CFO, Syndex Labs

When Five Inc began looking for an outsourcing vendor to help with a rewrite of our utility CIS platform, we found a true business partner in DXFactor. The DXFactor team of professionals delivered on time, on budget, and was guided by a management team that continues to be ready and willing to assist in any way possible. A truly refreshing experience.

– Alan Ellison
Five Incorporated, Chief Executive Officer

Partnering with DXFactor has allowed us to dream bigger as we build a proprietary software platform that will stand shoulder-to-shoulder with the financial software giants within our industry. The strategic forward-thinking, that comes naturally to the DXFactor team is present in all aspects of the process to deliver an intelligent enterprise platform with data-driven applications and infrastructure, which will automate operations, drive innovation, and allow our employees to make smarter decisions securely.

– Traci Carpenter
Director of Revenue, Southwest Funding

Become outcome obsessed

Whether you need to steady the ship, build a new one or revolutionize your business, we can help you to get the best results.