Next Gen AI based Learning Portal for Global Information Service Company increased Customer Retention by 45%

About the Client

Global Information Service company helping Doctors and Medical Professional to stay up to date with their CME (Continuing Medical Education) and MOC (Maintenance of Certification).

The Challenge

With traditional approach of manual data collection, client was facing difficulty to streamline process of interoperability between different platforms for choosing course, finding material, applying for transcript and access of receipt.

  • Lost CME/CPD certificates.
  • Stressful and time-consuming process of reporting to boards: Difficulty tracking total CME/CPD hours earned.
  • No access to receipts for reimbursement.
  • Forgotten passwords and other login credentials; increased difficulty tracking credentials if using multiple CME/CPD products, including numerous CME/CPD websites.
  • Lack of interoperability between different platforms. “I want my CME/CPD in a single transcript.”
  • Users cannot find relevant courses or material applicable to their field.

What We Did

  • Data Acquisition
  • Predictive Analysis
  • Classification
  • Data Architecture
  • Statistical Modelling
  • Artificial intelligence
  • Clustering
  • Deep Learning
  • Data Acquisition
  • Data Architecture
  • Data Shaping
  • Machine Learning
  • Forecasting
  • Data Visualizations
  • Data Analytics

The Solution

DXFactor proposed and implemented a CME portal with following features.

  • Capture granular details about users of the portal as part of setting up users’ profile.
  • Provide recommendations using existing transactional data, content metadata, and new user usage data.
  • Users can track the number of credits they log for their CME and/or MOCs in a dashboard.
  • Users can upload their external credits into the portal.
  • Users can generate a comprehensive report based upon courses they have undertaken and their completion.

The portal has several state-of-the-art Recommender Systems working together in harmony to provide a personalized experience to every user. All the courses will be tailored to the user’s past interactions, preferences, and the user’s needs. The Recommenders are incorporated onto the platform as follows:

  • User recommendations
  • Item recommendations
  • Content-based recommendations
  • Collaborative recommendations
  • Top 10 recommendations
  • Geography based recommendations
  • License based recommendations
  • Specialty and sub-specialty-based recommendations

Results & Outcomes

DXFactor has created highly scalable AI based portal with Recommendation Systems providing a personalized experience to every user. All the courses will be tailored to the user’s past interactions, preferences, and the user’s needs revolutionized the Merchant’s data strategy by making it more dynamic and results oriented. The client has now tasked us to extend this solution to their sub-vendors.


flexibility Choosing Courses


User engagement increased based on Recommendation system


boost up personalized user experience